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8/27/2011

Letter of Encouragement to Sales Staff

TO: Sales Department

FROM: H.C.C.
Dear ( Name of Company ) Family Member:
There are two sides to the story, two sides of a coin, and

two ways to face the day.
There are always the prophets of doom and the cynics who

will be happy to lead their followers through long periods of

drought and famine.
When an unfortunate individual starts blaming his own

failures on others, and on conditions over which he has no

control, he can usually forget about achieving his goals.
There are good times and bad times, but at all times there

are sales that are made and sales that are lost.
You have all proven that you are not only capable, but excel

as salesmen. I am proud of the accomplishments of our sales

force and know that nothing can hold back the motivated

individual who has an excellent product to sell.
In the months to come, I feel confident that you will

persevere in a manner that will result in an increase in

sales and commissions to each and every one of you that will

far exceed our projections.
The outlook for the coming year is brighter than it has been

for some time. With a positive, assertive attitude, nothing

can stop us!

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