Customer incentive program announcement

Dear As a valued customer of (name of company), we couldn't wait to bring you the good news. This letter is to announce the incorporation of our new customer incentive program (CIP?). Well, maybe we haven't thought of a great logo for it yet, but if you read on I think you'll agree that no matter what we call it, it's super! Starting on June 1st, a record of your account with our store will be maintained on a cumulative basis for a period of one year. Once your purchases have reached $500, you will be automatically entitled to a 5% discount on any order placed, including orders for sale items. When your orders have reached the $1,000 mark, your discount will increase to 10%. A $1,500 accumulation of orders will entitle you to a 15% discount and once you have reached $2,000 you will receive 20% off all merchandise orders. We think it's a great idea and hope that you agree. Won't you send us a purchase order today to get you started on your way? If you think of a good name for us to tag onto this new discount program, please let us know!